Carlos João Parreira
Impact-Driven Leader |
Fostering Sustainability in Business & Technology with Global Perspective
Driven by a deep commitment to sustainable practice, my 15-year journey through business, technology, and policy has been underpinned by efforts to drive systemic change and champion regenerative development.
This path has so far included the launch of a sustainable business, Lusitano Studio, as well as contributions to thought leadership on economic models for sustainable futures, and strategies to include Youth's point of view in global sustainability efforts.
With Lusitano Studio, success involved creating a strong sustainable brand as a profitable platform for community studios and solo artisans in rural areas of my native Portugal. From a strategic perspective, forging international client relationships and leading communications to generate press features in publications such as Monocle Magazine, Architectural Digest and Harper’s Bazaar brought deserved attention to an undervalued community.
Most recently, working with United Nations Geneva’s SDG Lab on its efforts towards intergenerational equity and regenerative development further deepened my understanding and commitment to global sustainability challenges.
Merging an entrepreneurial mindset with a dedication to creating lasting impact, I am passionate about addressing the most pressing sustainability challenges of our time, including climate change and the pursuit of sustainable, equitable development at a local and global level.