Carlos Parreira
Founder + Creative Director
A Portuguese expat living in Brooklyn, Carlos grew up getting lost every week exploring Lisbon’s museums with his grandmother, establishing a love of craft and design that has guided his life since.
Carlos started his career in Daniel Reich’s ground-breaking art gallery, an unconventional introduction - from secret shows at the iconic Hotel Chelsea to liaising with large cultural institutions. The following chapters ranged from Jonathan Adler’s midcentury world to guiding digital experiences for luxury brands that include Ralph Lauren, ABC Home and M·A·C Cosmetics, bridging his passion for design, technology and business throughout.
Having experienced the inner workings of these successful creative businesses, Carlos tapped into a long family history of entrepreneurship to launch Lusitano Studio.